Quantana × Varroc Aftermarket · Nov 2026

QSell

From visit tick-marks to measured sales calls

Every field conversation recorded, scored against your agenda, and turned into retailer and competitor intelligence. Plugs into your existing sales app.

What we heard

Geo-fence proves presence. Not quality.

"A tick-mark exercise."

The visit is logged. What happened inside it is invisible.

"The rep visits as a postman."

Collects the order, hands over the paper, leaves.

Range selling. New product placement.

Management cannot push them, or see whether they were even mentioned.

"Managers chase billing and target pending, not the 10 things behind the number."
"Built for every industry, starting with Varroc."
Reps lack the courage to pitch. Problems are swept under the carpet.

Quality issues reach the Business Head only if a well-connected rep calls him. Most of 250 reps never do.

~250

field reps

20 m

geo-fence check-in on your standalone sales app today

Standalone sales app today, not Salesforce. All regional languages, no English.

Source: call with the Business Head, Varroc Aftermarket.

The gap

From 8 months to next morning

Today

Front-line salesman
↓
Territory Head
↓
State Head
↓
National Sales Head
↓
Business Head
7–8 months

for a field problem to reach him

With QSell

QSell hears every call
↓
Morning brief: 10 things to solve
↓
Owners: Quality, Product, Marketing, Sales, Warehouse & logistics
24–48 h

fixed, once he knows. The fix was never slow. The news was.

"The post-mortem becomes a mortem."
Every morning, 7:00 AM

Morning brief for the Business Head

10 things to solve today, from yesterday's calls.

Each has an owner, a 24 h or 48 h due time and the evidence behind it.

Sent to Quality, Product, Marketing, National Sales and Warehouse & logistics heads.

Who uses QSell

One field signal, every role

Front-line salesman

Record, report, badges, practice.

Territory Head

Coach, joint visits, team leaderboard.

State & National Sales Head

Region insights, escalations.

Business Head

Morning brief.

Function heads

Quality, Product, Marketing, Warehouse & logistics: their issues, fixed in 24–48 h.

Distributor Later phase

Stock-outs and service issues. Their own salesmen sell ~10 brands.

How it works

From a conversation to a coaching action

🎧
HeadsetClip-on mic or headset worn by the rep
→
📝
TranscriptMarathi, Hindi, English mixed. Delay is fine.
→
✨
AI reportScored on your agenda and focus SKUs
→
☁️
Your SFAVisit, tasks and quality cases written back
→
📍
ManagerMap, click, play, drill to the rep

Phase 1

Coaching and market intelligence.

Not in Phase 1

Incentives and pay. Trust first.

Configurable

Call agenda and focus SKUs set by Varroc.

A day in the life · Rep

Rohan Deshmukh, Hadapsar, Pune

08:40
Opens today's beat: 6 outlets, 6 focus SKUs and the new battery to place.
11:30
Patil Auto Electricals. Geo-fence checks in, the recording starts. Rohan just talks.
11:45
Call ends. Transcript is ready in minutes, English alongside Hinglish.
A day in the life · Rep

Feedback the same day

11:50
Score 86. Starter motor never mentioned. Quality complaint needs a fix date.
13:30
Over lunch: 5-minute practice against a tough AI retailer on margin.
17:30
Day closes: 4 follow-ups with due dates, already written back to your SFA.
A day in the life · Manager

Territory Head Nikhil Joshi sees the field

12:30

Map view. Six reps live: who is in a call, travelling or idle. Click a pin, see the latest score.

15:00

Call drill-down. Opens Rohan's call, plays the key moments, reads the competitor note.

18:00

Coaching. Rep view: trends, gaps, one focus for tomorrow's call.

A day in the life · Manager

Click, play, understand, coach

15:00
Call drill-down: agenda, objections, audio.
18:00
Rep view: pattern across calls, coaching note.
The call → transcript

Every regional language. All understood.

Regional languages

Retailers talk in vehicle models, not SKU codes

Marathi, Hindi, Telugu, Tamil, Kannada, Gujarati, Bengali. No English needed.

The AI call report

Every call scored against your agenda

Call score

Selling time

Agenda adherence

Pitched

Missed focus SKUs

Actions

Insights flow back to the rep

Insights flow back to the rep

What they said last time

The outlet's own complaints, in their words, before the rep walks in.

What the company fixed

Quality, Territory Head and distributor actions since the last visit.

What was cut from the last order

Booked vs billed, lines cut and why, so he can raise it with facts.

The rep walks in with answers, not fear.

Retailer + competitive intelligence

What 51 calls told us today

Top objections

Focus SKU coverage

Competitor mentions

· avg score · selling-time share

Quality · Business Head view

250 reps become 250 quality sensors

Clusters by product and region, found automatically from every call.

Quality Head gets a 7-day visit brief: product, perception or pricing? Local or pan-India?

Nothing swept under the carpet. No rapport with the boss needed.

Practice sessions

Rehearse against a tough retailer

Scenario

Strengths
Fix
Leaderboard & badges

What's in it for the rep

Badges for ticking the right boxes

Pitch the focus products, the scheme and the product of the week, and handle objections.

Redeem points at month end

Every badge adds points the rep can redeem.

India-wide live leaderboard & shared wins

Territory to national rank, plus success stories shared with the team.

Example — Varroc to correct
Call agenda

Your agenda, measured on every call

How reps bypass today

  • Check in at the shop door, leave in two minutes
  • Check in, then chat only with the owner about orders
  • Visit logged while at the distributor, outside geo-fence is not possible, so a nearby stop is used
  • Existing SKUs only; the new product is never opened

Conversation-level data closes these gaps without more forms.

Ready to connect
Ready to connect

More signals into the same dashboard

Quantana product

WALI by Quantana

WhatsApp Listener

Reads your distributor WhatsApp groups; reconciles order PDF vs invoice PDF automatically: booked vs billed, lines cut, warehouse shortages.

Quantana product

QSAP by Quantana

SAP integration

Connects to Varroc's SAP ECC for stock-out alerts, distributor stock and secondary sales.

Distributor billing visibility: order booked vs billed.

Pilot plan

Hyderabad first. 5 reps. Phone app first.

Strong distributor network. Vijayawada and Warangal later. Tap, phone in the pocket; 2–3 Bluetooth headset options trialled side by side to pick one.

Before 10 Nov

Quantana sample market visits in Hyderabad

After 18 Nov

Business Head in the market with the reps

8-week pilot

Live calls, WALI on 2 distributor groups, read-out and go / no-go

Success metrics

↑

Agenda adherence

↑

Focus-SKU pitch rate

↑

Selling-time share

↑

New-product placement

↑

Follow-up closure rate

What we need from Varroc

5 things to start

1 · Hyderabad pilot reps

5 front-line reps, with their Territory Head.

2 · Focus SKU list + scheme calendar

So briefs and pitch scoring use your priorities.

3 · Ideal call walkthrough

One of your best reps walks us through a great call.

4 · 2 distributor WhatsApp groups

Access for WALI to reconcile booked vs billed.

5 · A market day with the Business Head

After 18 Nov, in Hyderabad.

Quantana × Varroc Aftermarket

Thank you

Let's measure the next call.